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Preferences and the effectiveness of behavior-change interventions: Evidence from adoption of improved cookstoves in India

dc.contributor.authorJeuland, Marc
dc.contributor.authorPattanayak, Subhrendu
dc.contributor.authorTan Soo, Jie-Sheng
dc.contributor.authorUsmani, Faraz
dc.date.accessioned2019-10-26T15:32:58Z
dc.date.available2019-10-26T15:32:58Z
dc.date.issued2019
dc.description.abstractPreference heterogeneity can influence behavior in economically significant ways, thereby influencing the effectiveness of environmental policies or interventions. We test this hypothesis in the context of efficient cooking technology in India. We use stated preference methods to first characterize household tastes for various features of a more efficient cooking technology. We then relate these typically unobserved preferences to households' adoption decisions during an experiment that allowed them to choose between two alternatives with different features. Stated preferences help predict actual adoption: households initially classified as uninterested are less likely to purchase and use any new technology, while relative distaste for pollution is linked to selection of a cleaner technology. Because of this influence on adoption behaviors, preference heterogeneity has important implications for how environmental policies can impact various health and development outcomes.en_US
dc.identifier.urihttps://hdl.handle.net/1813/69473
dc.language.isoen_USen_US
dc.relation.doihttps://doi.org/10.1086/706937en_US
dc.subjectDiscrete choice experimenten_US
dc.subjectLatent class analysisen_US
dc.subjectField experimentsen_US
dc.subjectIndiaen_US
dc.titlePreferences and the effectiveness of behavior-change interventions: Evidence from adoption of improved cookstoves in Indiaen_US
dc.typearticleen_US
dc.typepreprinten_US

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