Eastern Broccoli Market. Opportunity Assessment for New York State
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Abstract
Is there an opportunity for New York growers and marketers to invest in broccoli production and distribution as a way to diversify and strengthen their businesses, while adding jobs, dollars, and resilience to the economy and to rural communities? This report provide detailed information on market opportunities and limitations for local produce, using several case studies and interviews to illustrate the nuances that make the difference between success and failure.
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Sponsorship
Hudson Valley AgriBusiness Development Corporation (HVADC) with a grant from the NYS Depertment of Agriculture and Markets
Red Tomato, a non-profit food hub
USDA-NIFA under a grant to Cornell University from the Specialty Crop Research Initiative in support of the Eastern Broccoli Project (Thomas Björkman, Project Director).
Date Issued
2021-04
Publisher
Cornell University
Keywords
Broccoli; Vegetable marketing; Food hub; Cooperative marketing; Righteous produce; Farm business model; Frozen produce; Locally grown; New York State Grown
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Attribution 4.0 International
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technical report
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