Accounting to the Public: Internet Activism and Corporate Social Responsiveness in Emerging Markets

dc.contributor.author	Luo, Xiaowei Rose
dc.contributor.author	Zhang, Jianjun
dc.contributor.author	Marquis, Christopher
dc.date.accessioned	2016-12-22T21:46:32Z
dc.date.available	2016-12-22T21:46:32Z
dc.date.issued	2016
dc.description.abstract	Civil society’s inability to hold powerful businesses accountable in authoritarian regimes is a grand challenge in today’s global environment. We propose that the development of Internet activism provides a novel mechanism to pressure for corporate response in those societies. Internet activism is dispersed, fast moving, and interactive, and hence can effectively focus public attention and potentially undermine a company’s public image by generating social comparison. In addition, firms with public image vulnerability may experience magnified pressure from Internet activism, as well as more intense social comparison. We explore this framework in the setting of corporate donations made in the wake of the 2008 earthquake in the Sichuan Province of China, which triggered Internet activism that challenged corporations to contribute to the good of the community. Analysis based on 613 large publicly listed Chinese firms supports our framework.	en_US
dc.identifier.uri	https://hdl.handle.net/1813/45658
dc.publisher	Academy of Management Journal	en_US
dc.title	Accounting to the Public: Internet Activism and Corporate Social Responsiveness in Emerging Markets	en_US
dc.type	article	en_US

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